Since 2011
We've made it our MIssion
Our commitment is to uplifting and connecting a community of women who value quality, transparency, and self-love. Through timeless designs, inclusive sizing, and celebrating women of all shapes and sizes, we empower you to feel beautiful in your own skin and inspire others to do the same.
We’re here for women who seek both style and substance, who crave connection, live with intention, and know that confidence is the best filter.
MEET RACHEL MIDORI
IT STARTED WITH A ONE-WAY TICKET TO O‘AHU.
It was 2018 and I had finished my first year of college in San Diego. With a one-way ticket and a suitcase packed with Roxy bikinis, I boarded a flight to Oahu. Two weeks into my trip, I traded my full bottoms for a Brazilian piece I picked up at a local shop. It took a few awkward trips to the beach to get my tan right... but once I did, there was no going back.
When I returned to CA for school, I realized So Cal hadn't seen many bikinis like the ones I brought back. I spent every waking minute researching swimwear before launching Midori 4 months later. Within a year, my dorm room was a bikini shop.
Today, you'll find me working between San Diego and Oahu, beyond grateful to help build this community of bikini-lovin' babes!
Owner + Founder
"Other women are not my competition, I stand with them, not against them."
Since 2011, MIDORI has grown into a community of people who genuinely show up for one another. Our bikinis have sparked lifelong friendships, cross-country meetups and, (legitimately), even a few marriages.
Keep your standards high
Feels like Butter. Swim after Swim.
So comfortable, you’ll forget you’re wearing it. Designed to stay perfectly in place and keep its shape through sun, saltwater, chlorine, and everything in between.
SECURE FIT
UPF 50+ PROTECTION
CHLORINE RESISTANT
MADE TO LAST
You belong here
Join our community as an ambasasdor
Share the swimwear you love and earn rewards, free suits + exclusive perks along the way. No minimum following required. We care about connection, not follower count.
Applications Opening in January
